Snoop Dogg (born Calvin Cordozar Broadus Jr.) is an American rapper, entrepreneur, and cultural icon with a career that spans music, film, and now, blockchain technology. Known for his laid-back style and unique voice, Snoop has continually reinvented himself across decades.
- Early Life and Legendary Music Career
- Snoop Dogg’s Entry into the Crypto World
- Cozomo de’ Medici: The NFT Alter Ego
- Major NFT Investments & Partnerships
- Snoopverse: A Virtual Empire in The Sandbox
- Web3 Entrepreneurship & Innovation
- Snoop Dogg’s Crypto Portfolio (Estimated as of 2025)
- Public Statements About Crypto
- Controversies & Criticism
- Impact on the Web3 Music Industry
- Frequently Asked Questions
- Final Thoughts
But in the Web3 era, Snoop Dogg has become something even more unexpected: a full-blown crypto mogul. From launching his own NFT projects to acquiring digital real estate in the Metaverse, Snoop has proven that his influence extends far beyond the recording booth.
By 2025, he isn’t just rapping about the future — he’s actively building it.
Early Life and Legendary Music Career
Born on October 20, 1971, in Long Beach, California, Snoop Dogg rose to fame under the mentorship of Dr. Dre, debuting on Dre’s The Chronic (1992) and then releasing his own debut album Doggystyle (1993), which became an instant classic.
Over three decades, he has sold over 35 million albums worldwide, earned numerous Grammy nominations, and collaborated with artists across genres. His music, lifestyle branding, and entrepreneurial ventures — including Snoopadelic Films and Leafs By Snoop (cannabis brand) — helped him stay relevant in every era.
Snoop Dogg’s Entry into the Crypto World
Snoop’s first public crypto move came in early 2021, when he began buying and promoting NFTs. It later emerged that he was the mysterious NFT collector known as Cozomo de’ Medici, a pseudonymous Twitter account that had amassed millions of dollars’ worth of NFTs and became a thought leader in the NFT space.
His reveal stunned the crypto community — but also made perfect sense. Snoop had always been ahead of the curve in tech adoption and cultural shifts.
Cozomo de’ Medici: The NFT Alter Ego
The Cozomo de’ Medici account, created in mid-2021, quickly gained fame for showcasing elite-level NFT purchases and thought-provoking threads on digital ownership, provenance, and culture.
When Snoop revealed that he was behind the account, he effectively legitimized celebrity participation in NFTs. Unlike others who cashed in quickly, Snoop took time to learn, collect, and curate.
“I’m not just here to drop some NFTs and walk away. I’m building culture.”
— Snoop Dogg as Cozomo de’ Medici
Major NFT Investments & Partnerships
🔹 Notable NFT Holdings
- Multiple CryptoPunks
- Several Bored Ape Yacht Club (BAYC) assets
- XCOPY digital art
- Beeple editions
- Early generative art collections (Art Blocks, Fidenza)
🔹 Partnerships and Launches
- The Sandbox: Launched The Snoopverse — a digital mansion in the Metaverse
- Death Row Records: Revived the iconic label and turned it into a Web3-powered NFT label
- Nifty Gateway & OpenSea: Dropped custom artwork and music-based NFTs
- Gala Games: Released NFT-backed music tracks and game integrations
Snoopverse: A Virtual Empire in The Sandbox
Snoop’s partnership with The Sandbox in 2021 led to the creation of The Snoopverse — a custom digital neighborhood within the Ethereum-powered Metaverse platform.
Users could:
- Purchase SAND tokens to access content
- Buy virtual land parcels next to Snoop’s estate
- Attend exclusive virtual concerts
- Access rare NFT drops and community features
In 2023, Snoop hosted a virtual album release party attended by 20,000 avatars in The Sandbox — a landmark moment for music in the Metaverse.
Web3 Entrepreneurship & Innovation
Snoop didn’t stop at being a collector or promoter. He became a builder in the Web3 space.
Projects and Ventures:
- Death Row Web3 Label: Signed NFT-native artists; music distributed as NFTs
- Collabs with Wiz Khalifa: Released joint music + NFT bundles
- Digital Weed Strains: Tokenized cannabis products as NFTs
- DoggyStyle DAO (rumored): For community-controlled brand extensions
He also became an investor and advisor to platforms like MoonPay, Yuga Labs, and Fluf World.
Snoop Dogg’s Crypto Portfolio (Estimated as of 2025)
| Asset | Estimated Value |
|---|---|
| ETH | $3M+ |
| SAND | $1.5M |
| NFTs | $6M–$10M |
| DAO Holdings | Unknown |
| GALA, APE, etc. | High speculative |
His crypto wealth spans tokens, metaverse land, NFTs, and equity in Web3 startups.
Public Statements About Crypto
Snoop has repeatedly emphasized that blockchain gives creators control:
“The blockchain is a game-changer. It’s the real ownership. You ain’t gotta ask nobody for nothing — you own your art.”
He’s also criticized centralized platforms and encouraged artists to retain rights over their work using smart contracts.
Controversies & Criticism
While Snoop has largely earned respect in the crypto community, some controversies include:
- Promotion of questionable tokens early on without full disclaimers
- Gas fees backlash during Ethereum congestion periods tied to his drops
- Skepticism from traditional fans who don’t understand NFTs or see them as “money grabs”
Still, his transparency, humor, and consistency have earned him credibility that many celebrities lack in Web3.
Impact on the Web3 Music Industry
Snoop is redefining how music is created, owned, and shared. His efforts with Death Row NFT releases, decentralized fan clubs, and artist DAOs set the tone for music’s blockchain future.
More artists like Nas, Grimes, and Timbaland have followed his lead — often citing Snoop as the first mover.
Frequently Asked Questions
Is Snoop Dogg still active in the crypto world in 2025?
Yes, he continues to collect NFTs, build in the Metaverse, and collaborate on Web3-native music projects.
What is Snoopverse?
A virtual real estate and entertainment experience inside The Sandbox Metaverse, developed by Snoop Dogg.
How much crypto does Snoop Dogg own?
While exact numbers aren’t public, many credible estimates suggest $10M+ in combined NFT and token holdings.
Is he still using the “Cozomo de’ Medici” account?
Yes — though now co-managed, the account continues to advocate for art, community, and ownership.
Final Thoughts
Snoop Dogg’s transformation into a crypto trailblazer was unexpected — but now feels inevitable. He has always been a cultural chameleon, and in crypto, he found a space where creativity, ownership, and authenticity matter more than anything else.
From NFT art drops to building a Metaverse mansion, Snoop isn’t just playing the Web3 game; he’s rewriting its soundtrack.
